Demo Realidad Aumentada Mobile on Windows Pc

This application is part of an article published in: http://4rsoluciones.com/realidad-aumentada/ where we described in greater detail, the various possibilities that allows Augmented Reality, aimed at generating high impact actions.

Augmented Reality
Augmented reality is a technology that allows overlapping data or factual information on real environments and offers great possibilities for the world of marketing. This technology makes it possible, from different mobile devices, point your camera and look over an image added information on what is observed.

These applications can be used for a variety of promotional activities such as online searches, tourism and mobile marketing.

Making the user to interact with their physical environment and virtual and real elements is a great way to attract attention and offer an attractive and satisfying user experience.

Augmented reality not only serves to draw attention and push the boundaries of the creative team, but also provides high value content to customers. With this technology you can see a product before buying or "use" almost as if it were real.

Value added is just that: the possibility that your user to obtain useful information about your brand and your products and services right where physically impossible. In this sense, augmented reality makes what was once impossible.

All these technological tools can be created by the brands or adapted to existing applications on the market. And the full range of possibilities communicate in the virtual field, since all such information occurs only on a smartphone, tablet, computer or on a stage previously adapted to project a campaign.

There are a lot of examples of what can be done with current technology, follows some that seem featured.

In this link, you can see several examples of this technology: http://goo.gl/hndCc5

Catalogs with products that look from all angles.
Using the same magazine as support, you can display the products here are on display, but in 3D, flip, rotate, zoom in or out are some of the qualities that have these presentations, to be able to use a complex image, such as the complete page in range is very high. The more complex the image, the better the Interpretation of the catchment.

Covers come alive.
If we make a cover of a magazine, you could use a video generated from that cover and display a video to present the magazine, told by the same protagonist. Giving an account of what he speaks in the magazine or counting the contents directly. Every month might be upgradable.

Furniture for actual size.
Using an advertisement in a magazine or flip, you could see how would a product before buying it from the comfort of our home. Supporting only magazine in the cabinet where it should go and visualizing it from the application on the phone, the product looks like I was in the same room. Regardless of size, large or small accessory furniture. This technology allowed to see the furniture manufacturer as if they were at home.

Shop with us.
Just to put a small picture next to each product could specify the technical specifications, show a video or just highlight the special qualities.

Case, TicTac.
http://goo.gl/IxiFbN
The TicTac brand for the US, launched a campaign using augmented reality to launch applications and games, these games interact with users, creating a unique experience. How to interpret the image of augmented reality, was directly the same packaging of the product or magazine ads. Depending on the picture was the game we had to show.

Allows applications to open network sockets.
Required to be able to access the camera device.
Allows applications to access information about networks.
Allows using PowerManager WakeLocks to keep processor from sleeping or screen from dimming.