Learn Digital Marketing on Windows Pc

The Basics of Internet Marketing
Introduction
What is internet marketing?
Types of online marketing
Online marketing trends

Web Analytics
Introduction
What is web analytics?
Off-site web analytics
On-site web analytics
Reasons for using web analytics
Various subtopics of web analytics: methods of measuring web traffic
Basic metrics
Using log files
Page tagging
Determining geographical location
Click analytics
Google Analytics

The Basics of Conversion Optimization
Introduction
What is conversion optimization?

What conversion optimization is not
Some important terms to remember
Calculating conversion rate optimization
Elements of the CRO process
The numbers
Making sense of the CRO
The ideal CRO
Metrics to help you understand CRO

The Basics of Search Engine Marketing
Introduction
What is Search Engine Marketing (SEM)?
The definition
Advantages of SEM
Internet marketing: search engine marketing
Paid methods
Pay-per-click advertising (PPC)
Cost-per-thousand impressions (CPM)
Ad formats
The position of search engine marketing today
Search engine optimization and search engine marketing
The importance of SEM
Summary
The Basics of Social Media Marketing
Introduction
What is Social Media Marketing (SMM)?
Social media platforms
Facebook

Twitter
Google+
LinkedIn
YouTube
Foursquare
Social media marketing strategy
Step : Have a plan
Step : Develop goals
Step : Choose a platform
Step : Implement the plan
Step : Monitor and control
Benefits of social media marketing
Increase brand recognition and loyalty
Make use of the reach of the internet
Increase conversion
Reach more people
Reduced cost of marketing
Take advantage of different formats
Available to everyone
Summary
The Basics of Search Engine Optimization
Introduction
Essentials of search engine optimization
Search engine optimization elements
On-page SEO
SEO content writing
Code optimization
Inbound links
Origin and history of search engine optimization

First ever algorithms used by search engines
Present-day algorithms: Non-disclosure
Three types of SEO
White hat SEO
Black hat SEO
Grey hat SEO
Mistaken belief about SEO
What SEO can and cannot do
SEO Disclaimers
Off-site SEO
Tips and tricks of SEO
Writer for the readers first
Get your readers to re-post
Earn natural links
Images and image characteristics
Text length
No plagiarism
Page formatting
Navigation
SEO suitability
Summary
Email Marketing
Introduction
What is email marketing?
Debunking the myth
Why is email marketing one of the most preferred ways to contact people?
The different ways in which email marketing works
Tips, tricks and things to keep in mind when implementing an email marketing strategy

Planning
Scheduling
Styling
Writing
Proofreading
Optimizing
Personalizing
Email marketing services

Affiliate Marketing
Introduction
What is affiliate marketing?
How does affiliate marketing work?
Marketing techniques
Pay per sale
Pay per lead
Pay per click
Why become an affiliate marketer?
Cost effective
Global market
No fees needed
No shipping and storage required
Work from home
The benefits of affiliate marketing
Different affiliate marketing programs
In-house hosting
Third-party hosting

Steps to Develop Internet Marketing Strategy
Build your marketing framework
Focus on your customers
Develop your own story
Take advantage of SEM
Launch social strategy
Build your community
Increase traffic
Increase conversions
Analyze and get feedback from the community
Summary
Lead Generation
What is a lead?
Generating leads
Lead generation process
Host a survey
Refine your approach
Share a coupon
Content
Summary
Internet Marketing for Mobile Devices
How to optimize your website for mobile devices?
Use responsive design
Separate pages or URLs for mobile
Mobile marketing in local searches
Why is this important?
Summary
Internet Marketing Glossary

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