Neuromarketing 🧠 VIDEOS ▶️ on Windows Pc

Well-used neuromarketing is a great sales tool!

Knowing how to reach our customers to influence those decisions they make more unconsciously, we can sell our products without having to appeal to other, more logical reasons.

Behind this simple approach, there is a whole series of very complex causes that motivate these events.

Therefore, without knowing a little better how our brain works and how we behave in certain situations, we will not achieve our purpose.

So, to tell us what it is and what techniques exist in neuromarketing, in this 108th guest post I have the psychologist and blogger José Machado.

What is and how to apply neuromarketing in our eCommerce? + Examples
My name is José Machado. I am a psychologist and blogger, and my specialty is helping people in their growth and productivity.

In this post I will talk about everything there is to know about neuromarketing:

What is it?
What techniques do you use?
How do companies manipulate the purchase action?
And of course, all accompanied by their respective examples.

But I will not stay there. I will also explain how you can apply neuromarketing to your company in a successful way.

After this necessary and timely presentation, let's start by looking at the most basic and fundamental of this topic, its definition:

What is neuromarketing?
Neuromarketing is the science that studies the behavior of purchase, consumption and decisions of customers with different products, services and / or brands.

It is, therefore, the discipline responsible for studying some basic mental processes such as attention, perception and memory using scientific instruments to obtain measurable and testable results (preferably in controlled contexts, such as in laboratories).

One of its specialties is the study of consumer behavior, and in order to do so, it uses neuroscientific techniques in order to obtain data on consumer behavior and habits of a person.

Thanks to these techniques we can know, for example, that 69% of purchasing decisions are unconscious and that they respond to basic impulses of our brain.

Did it surprise you? Well this is just the beginning ...

Brief history of neuromarketing
Throughout history, man has suffered several blows to his ego for "guilt" of scientific advances. Among those blows, the following stand out:

First: the Earth is not the center of the Universe.
Second: we are the result of evolution (and not of any animal, but of a monkey).
Later: our impulses have a repressed sexual basis that we do not understand.
Then a certain Einstein appears and tells us "kindly" about his relativity.
And as if we were few, the grandmother gave birth: neuromarketing tells us that our brain buys while we consume.
All these blows seem to indicate that science is advancing to harm us, do not you think?

Regardless of this, let's focus on recent history to see how and why Neuromarketing is born

In the 80s and 90s, large companies began to wonder why half of their products and marketing strategies failed.

After contacting professors in behavioral sciences and other specialists, they reluctantly concluded that the consumer did not make decisions about the products he purchased in a fully conscious or rational way, so they had to modify their strategic plan and adapt their messages to direct them to a new type of human being: the emotional one.


What is neuromarketing really good for?
Broadly speaking, it serves to:


Yes. You read well.

Parts of our brain

There is not only one brain, but three:

The paleocortex
The architecture
The neocortex

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