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There must have been times when you met people with words and dazzling actions that made you fall into a spiral of influence, led by their ideas and beliefs. Perhaps many times you have wondered what makes the authority of those persuasive masters. The answer is: because they know how to attract people, move and turn those who have not followed or objected to supporters based on the psychological principles of persuasive art. What impresses not only in how easy they are to use charisma and eloquence to convince others to agree with them, but also that they make others feel excited to do so. They are convincing experts.

In the era of information explosion, the acquisition of persuasive art increasingly affects personal success. In particular, it becomes extremely important for people whose charisma and ability to speak are fundamental, indispensable factors such as leaders, directors, managers, salespeople, advertising, marketing, etc.

Recognizing the attractiveness and practicality of the persuasive art topic, Alpha Books purchased the copyrights of Harper Couins Publishing and published this book by Robert Cialdini. This is one of the most highly regarded books in the world: in the New York Times bestseuer list, and Fortune magazine's list of "75 most intelligent business books". Same number of other books have been published on this topic such as: You can negotiate anything of Herb Cohen, Kurt W. Mortensen's Persuasion Power, William Ury's Perfect Reject, Can't = > Maybe of Dave Lakhani, we believe that Psychological Persuasion is a useful and valuable book that helps you know how to influence others and achieve what you want.

So, as an experimental social psychologist, I began to study psychology of consensus. Initially, most of the time I did research in the laboratory in collaboration with the students. I want to find out the basic psychological factors or psychological principles that affect others so that they must follow certain requirements. So far, psychologists have known about these principles - what are they and how do they work? I consider the psychological principles as weapons of art to influence and in the following chapters, I will speak more specifically.

After a while, I realized the experiment was only necessary but not enough for this study. Because the experiments did not help me assess the importance of the principles in the world outside the lab or school, where I was surveying them. If I want to fully understand the principles of persuasive art, I need to expand the scope of the survey. I need to study and learn from persuasive "experts" who have applied those principles to me throughout my life. They know what works and what doesn't; The rules of existence of the most appropriate guarantee for that. Their job is to make us follow and their livelihoods depend on it. Those who do not know how to make others approve sooner or later will be left behind, and those who know how to stay and advance.


Chapter list
Introduction: Mastering Art of Persuasion
Author's Word
Chapter 1: Weapon Influence
Chapter 2: Response Principles
Chapter 3: Principles of Commitment and Consistency
Chapter 4: Principles of Social Evidence
Chapter 5: Principles of Compassion
Chapter 6: Principles of Rights
Chapter 7: The Scarcity Principle
Epilogue: Instant Impact

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