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In May 2012, 25 snapchat filter swap faces images were being sent per second and, as of November 28, 2012, users had snapchat filter swap faces shared over one billion photos on the Snapchat iOS app, with 20 million photos being snapchat filter swap faces shared per day. In November 2012, Spiegel cited problems with userbase snapchat filter swap faces scalability as the reason why Snapchat was experiencing some difficulties snapchat filter swap faces delivering its images, known as "snaps", in real time. Snapchat was snapchat filter swap faces released as an Android app on October 29, 2012.
In June 2013, Snapchat version 5.0, dubbed snapchat filter swap faces "Banquo", was released for iOS. The updated version introduced several snapchat filter swap faces speed and design enhancements, including swipe navigation, snapchat filter swap faces double-tap to reply, an improved friend finder, and in-app profiles. The snapchat filter swap faces name is a reference to the ghostly hero from Shakespeare's Macbeth, a character in snapchat filter swap faces the play who is ultimately seen to be victorious over evil. Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age. Snapkidz was part of the original Snapchat application and was snapchat filter swap faces activated when the user provided a date of birth to snapchat filter swap faces verify his/her age. Snapkidz allowed children to take snaps and draw on them, snapchat filter swap faces but they could not send snaps to other users and could only save snaps locally on the device being used Snapchat is primarily used snapchat filter swap faces for creating multimedia messages snapchat filter swap faces referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include snapchat filter swap faces filters and effects, text captions, and drawings. The ability to send snapchat filter swap faces video snaps was added as a feature option in December 2012. By holding snapchat filter swap faces down on the photo button while inside the app, a video of up to ten seconds in length can be captured. After a single viewing, the video disappears by default. Spiegel explained snapchat filter swap faces that this process allowed the video data to be compressed into the size of a snapchat filter swap faces photo. On May 1, 2014, the ability to communicate snapchat filter swap faces via video chat was added. Direct messaging features were also included in the update, allowing users to send ephemeral text snapchat filter swap faces messages to friends and family while saving any snapchat filter swap faces needed information by clicking on it.