essen und trinken: audiocooking und Rezepte on Windows Pc

Cooking and baking has long been digital. About 30% percent of all German home cooks mainly use online recipe collections on tablets, laptop cell phones, etc. That is 10% more than five years ago. The trend continues to rise.


However, one thing is still bothering when cooking with online recipes: sticky hands on sensitive touch screens that have to click and swipe eagerly to call up the recipe. Even advertising that overlaps the coveted content or slows down the page, as well as confusing websites, have so far not led to a lasting positive user experience.


From now on, eating & drinking offers a solution to these problems: audiocooking and recipes, the new digital subscription from eating & drinking. eat & drink: audiocooking and recipes is a digital cookbook and cooking instructions that are available on all platforms. Hobby chefs of all levels discover the sophisticated recipes of our professional chefs, store and organize them, and can become better, more competent chefs.


The special highlight: With food & drink: audiocooking and recipes food & drink is now coming to your kitchen. The Google Assistant becomes your personal cooking and baking professional at home. That means: From now on, each of our recipes can also be controlled by language. Step by step and on request back and forth is now possible with food & drink: audiocooking and recipes guarantee every dish.


For a particularly authentic audio experience, more than 200 of the most popular food & drink recipes were set to music by a speaker. The friendly dialog also leads the user dialog - and not an automated voice. Exclusively for premium users of the app, all the recipes for the current print edition of essen & drink are also available, as promised.
 

Our huge recipe selection that goes beyond this is also unique: a total of more than 17,000 recipes can be cooked in our application via mobile phone. And: there are even more new recipes added every day.
 

In our inspiration section, the editorial team pre-sorted and awarded hits of the season. You can browse in our ten most popular categories as well as in our recipes sorted by edition or our most popular Instagram hits under #wissendasschmeckt.

 
With the help of our search function, the highest degree of personalization of our recipe suggestions is achieved. With additional filter options, these can be adapted more and more granularly to the personal recipe request.

 
eat & drink: audiocooking and recipes is much more than a customizable recipe collection. In the magazine section of our application, the user will find product knowledge and cooking school. Here he learns what he always wanted to know about food and preparation methods - pure professional cooking knowledge.
 

Under News, Trends and Tips, subscribers receive exclusive news from the world of pleasure.

 
What is audiocooking?

Audiocooking is interactive podcasting. Just like listening to podcasts, we also have a sympathetic voice in our head for audiocooking - and in our kitchen. The difference: With audiocooking, we can actively influence the dialogue. In food & drink: audiocooking and recipes, the speaker responds to objections, suggestions and requests.
 
What is the advantage of a subscription model over SwG?

Subscribe with Google (SwG) is a centralized way to subscribe to premium content from different websites and to have instant access to them everywhere: websites, apps and even in the search results. SwG acts as a minimal paywall for the user. After completing a food & drink: audiocooking and recipe subscriptions, users always have access to subscribed content when they are logged in with their Google account.

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